After four years spent in retirement, the King made a comeback – and Burger King wanted to use one of their biggest-selling promos to tease his return.
The King Returns
Smile
For awhile, my partner and I led this account, which focused mainly on Burger King’s brand partnerships. We had to create a campaign solution that allowed us to 1) work with a limited budget 2) shoot at a Burger King location 3) feature “real” kids 4) highlight the film/game characters, oh, and 5) not overdose on Burger King french fries in the process. I’d say we accomplished 4 out of 5.
Burger King Kids Int’l
Hasbro
Clifford
Angry Birds