I guess you could say I was born for this.
As the daughter of a creative director, my introduction to “the biz” happened around age seven, in the creative offices of Y&R Chicago. My sister and I, as likely the youngest CW/AD team in history, used to create fake “commercials,” which we would then eagerly present to anyone our father probably bribed to listen. You can see an example of our timelessly brilliant work here.
Having caught the ad bug before I’d even finished grade school, a future career in a “sensible” industry seemed unlikely. After college, I moved to South Beach to attend (the original!) Miami Ad School, which led to a lot of unflattering sunburns. It also led to my first paying ad job at BBDO NY. Over the next decade or so, via various agencies in New York, Los Angeles and other corners of the U.S., I helped create concepts, campaigns and components for some big-time (and small-time) brands, ushering ideas through production and into the universe.
Most recently, while living in Venice beach (aka Silicon Beach), I worked in-house for a couple tech companies. THAT was a wild ride. Here, it was less about coming up with the next big sexy ad campaign, and more about navigating the day-to-day needs of an ever-evolving product and translating technical features into copy that connects with humans. But it was cool, because I managed to master a few new mediums: UX / web copy, blog articles, social & digital content, et. al.
By now, I’ve dabbled in nearly every category from tech, fashion, food, automotive, retail, CPG, beauty, entertainment. I can’t say that I have a favorite. To me, it’s not about the thing itself, but the joy in creating. That’s why, no matter what I’m working on, I approach each project with the same, “oh my god, can you believe this is a real job?” enthusiasm as when I was seven. (Seriously, can you believe this is a real job?)
But that’s enough about me. Let’s talk about you. Better yet, let’s talk about dogs.
Now
Freelance | Copywriter/Creative Lead, Los Angeles
PMH | Freelance Copywriter/Creative Lead, Minneapolis
FreeAgents | Freelance Copywriter/Creative Lead, Los Angeles
Then
TrueCar | ACD/Copywriter, Los Angeles
Fair | Lead Writer/Brand Voice, Los Angeles
Phenomenon (Now Human Standard) | ACD/Copywriter, Los Angeles
Pitch | ACD/Copywriter, Los Angeles
Team One | ACD/Copywriter, Los Angeles
Deutsch | Freelance Copywriter, Los Angeles
TBWA\Chiat\Day | Freelance Copywriter, Los Angeles
Wonderful Company | Freelance Copywriter, Los Angeles
DW&H (Now Tiny Rebellion) | Freelance Copywriter, Los Angeles
Standard Black | Freelance Copywriter, Los Angeles
Grey Group | Freelance Copywriter, Los Angeles
Mullen Lowe | Freelance Copywriter, North Carolina
Way Back When
BBDO | Copywriter, New York
Publicis | Copywriter, New York
Saatchi & Saatchi | Copywriter, New York
The Ad Store | Copywriter, New York
Crispin Porter Bogusky | Copywriter, Miami
Education
Miami Ad School, Miami
University of Pittsburgh, Pennsylvania